Getting a patient through the door is one thing. Keeping them is another. In medical cannabis, retention reflects whether the treatment works and whether the service delivers ongoing value. Releaf's numbers suggest they succeed on both fronts.
The Releaf+ subscription programme has over 12,000 active members. Over 90 percent of medication sales come through subscribers. Their published data shows 59 percent of subscribers retain beyond 6 months and 50 percent beyond 12 months. For a subscription service in healthcare, these are strong retention figures.
Why do patients stay? The data points to three factors. First, clinical effectiveness. Patients whose symptoms improve have no reason to leave. Releaf's 50-plus specialist doctors continuously optimise prescriptions through follow-up consultations, increasing the likelihood of sustained benefit.
Second, the subscription economics work. Releaf+ provides preferential medication pricing, which for ongoing treatment can represent meaningful savings over pay-per-consultation models. The legal protection through Irwin Mitchell adds value that patients cannot get elsewhere.
Third, operational reliability. Releaf processes 1,200 orders daily with 152 staff. Prescription renewals are streamlined. Medication arrives consistently. For patients managing chronic conditions, supply chain reliability is not a nice-to-have; it is essential.
The Trustpilot profile supports this interpretation. Nearly 7,000 reviews at 4.7 includes many from repeat patients. The daily review rate of 32 indicates that satisfied patients continue engaging with the brand, not just buying quietly.
Competitors face more challenges with retention. Curaleaf's Trustpilot summary references "ambiguous" service experiences. Alternaleaf notes "mixed" product satisfaction. When the initial experience is inconsistent, long-term retention suffers. Releaf's consistency at scale, evidenced by their sustained 4.7 score, is the foundation of their retention success.
For the UK medical cannabis market, Releaf at releaf.co.uk has demonstrated that high-volume, high-satisfaction, and high-retention can coexist. Their model sets the benchmark that competitors are measured against.